An Evolutionary Revolution

What Made IAC The Largest Social Revolution Of India? 

THE SOCIAL CARRIER

19^th August, 2011 the date that could change the future of the world’s largest democracy, India, forever. The date was when the India’s modern day Gandhi, ‘Anna Hazare’ declared to restart his protest against corruption. The protest which has the potential, power and support to be one of the largest ever revolution in India’s history. As of now, am not going to comment who’s right (…you will be reading that soon)….But something more interesting and that’s about the support that the protest has been able to garner.

No revolution or protest in independent India has ever seen such a youth participation, especially when it is lead by an old man (Anna Hazare in this case). A person, who till a few months back was unknown and could not even bank upon his celebrity status (like Baba Ramdev). So what was different this time around? It’s Technology. Team Anna didn't shied away from usin
g technology for the promotion of their cause and protest. The revolution, ‘India Against Corruption’ has inarguably become India’s biggest social revolution. Whether it’s social networks, bulk mails and SMS’s or phone lines, the campaign initiators and supporters have used all the networking channels available to ensure the success of the campaign. As is quoted in Wall Street Journal, the campaign is ‘previously unseen social media-fuelled revolution’. The movement has more than 8.2lakh likes on Facebook, while twitter has more modest 35000 followers. It's twitter page experience more than 3 tweets every minute. The missed call hotline number of the organization got more than 1.3crore rings. Just look through these statistics and you would come to know about the main cause of such a huge support IAC has been able to get. Their marketing team has ensured that no one is left unaware about the movement.

MYSPACE 

The event has clearly shown the power of communication, the power of social networks!!! They have shown that as is generally thought, technology is not only for the youth….it’s universal and should be used by other organizations in active manner to promote their cause. However, it has also increased the fear of stricter government control over the virtual lives of people, as they are becoming more and more wary of the consequences that such unmonitored communication could result in.

But as of now, am supporting ‘INDIA AGAINST CORRUPTION’.




See Also: Corruption Magnet